Economy
Abstract
Experience economy is the fourth stage of development following the economic life of the individual class agricultural economy, industrial economy and the service economy after the stage . In the experience economy , people need to be more personalized consumer to self-realization, and the consumer experience is the best format to meet this need . As China’s economic take-off , the experience economy will continue to increase the proportion of innovative tourism products is to experience the inevitable economic times tourism consumption demand .In this paper, the experience economy era tourism product development problems in exploratory research, analysis of the context of the experience economy tourism product positioning and characteristics, and then made an initial vision and strategic thinking on the experience of tourism product development. Thus based on the experience of travel consumer behavior to explore the characteristics of economic times , starting from the principle of steps designed travel experience products , building systems experience the tourism product , tourism product planning experience , experience the tourism product proposed marketing strategy , put a lot of theory in practice , the last of Hainan Province , proposed a series of ideas and vision experience economy era tourism development.
Keywords：Experience Economy Experience Travel Tourism Development
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